Why Internet Marketing Just WORKS
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.
Remote Working Part 3 – Must have online tools
Self discipline more….
Before I give you my list of really good online tools that I promise will assist you to operate remotely, I need to write about one more item related to self management and especially to do with maintaining your focus and levels of concentration
I’ve observed and confirmed a common habit in individuals who work online and I’ve been in contact with for quite a long time and I call this habit the 50 minute rule. I spotted these friends who concentrate and work for fifty mins. and then pause for a complete ten mins. break and are a significant order of magnitude more efficient and produce a much higher quality of work than colleagues who don’t have such distinct working practises.
OK as promised I present you with my list of choice remote working tools:
Electronic Mail
Google Mail has a price tag of zero. In my experience the search & label (similar to folders) functions have no equal. So far the only gripe I have is that it runs a bit slow on not so new PC’s
Phone calls
Skype used to drive me crazy as the connection stability was unacceptable, but a big pat on the back for the developers at Skype now as they have substantially changed the quality of the service. For just a few bucks a quarter they enable me to call and conference in any phone and Skype subscriber in the world. The latest version of Skype has a wealth of very practical functions and there constantly expanding collection of valuable add on applications.
Organising Content
Evernote has reached in excess of a million users in a very short space of time – it lets you to store, organise and annotate any type of digital content on the web. Just go check it out…it’s free.
Invoicing, Time and Expenses capture, Accounting and CRM
You almost certainly know that my desire to work remotely was originally motivated by Quickbooks Online, a small business accounting software web application. But it is easily beaten hands down by the free edition of salesorder.com – a lead to cash system that’s as easy to use as a kettle I looked at NetSuite whose pricing (and people) scared me off. My choice here is salesorder.com – Go check it out.
Internet Marketing And Permission-Based Email Marketing
When you hear the term “internet marketing“, what do you think of?
For many, that term conjures thoughts of websites or spamming or search engines like Google, Yahoo and Bing. For others, it’s all about graphical design, writing fancy code or even affiliate programs. All of those answers correct, but the essence of internet marketing is much simpler.
At its core, internet marketing is about these things:
* Understanding the target market to which the product/service/cause you’re marketing will appeal
* Determining exactly how your target market interacts with the internet
* Positioning your content on the internet to attract the attention of your target market
* Collecting information about your target market (also known as “leads”) for follow-up and conversion into sales
* Design of offers or incentives to induce the desired actions from your leads
Since there is insufficient space in this article to give all of these topics adequate attention, let’s focus on just one specific topic with the realm of internet marketing: Email Marketing.
My best payoff has always come by focusing on permission-based email marketing. Permission-based email marketing refers to the practice of collecting information (including email addresses) from website visitors and communicating with them via e-mail with their direct consent. The “permission” aspect of permission-based email marketing is what separates legitimate email marketers from the spammers that everyone despises.
My love of email marketing is strong for one reason: It works very well. Email marketing has been much like a never-ending goldmine: It enables us to produce income on demand simply by sending a good offer to our list. When you have thousands of loyal subscribers – as we do – and you put a strong and compatible offer in front of them, income becomes nearly automatic.
However, the key to successful email marketing is the development of a legitimate trust relationship with your subscribers. If you opt to send your subscribers a request for purchases every single day, they will likely tire of your badgering and cease reading your emails altogether.
Alternatively, if you take the time to provide good content to your readers on a regular and frequent basis, you’ll discover that your readers take all of your emails far more seriously, and as a result your emails will be opened, read and acted upon with greater frequency. Essentially, email marketing is really an exercise in trust.
Even though there are more sides to internet marketing than just email marketing (permission based), email has been the foundation that our business sits on.
Remote Working Part 2 – Things you should know about managing yourself
The number one reason workers fail to adjust to operating remotely is they don’t realise the criticality of having first class organisation and enduring self management.
I have been working remotely for almost a decade since I first discovered Quickbooks online an ‘on demand’ small business accounting software service and was inspired by the fact that if you can do accounting on the web then why shouldn’t it be practical to do other key types of of work away from the conventional office?
Whilst working remotely has its obvious perks there are numerous traps that people easily fall into which evolve into issues that cause cuts in productivity and lower motivation. The number one reason for low productivity in remote employees is disturbance and it is a proven and well publicised fact that it can take a person up to twenty minutes to return to their original output level after experiencing an interruption.
Studies also show that people who are consistently subjected to distractions are more likely to be susceptible to lower memory ability and are prone to developing mental health trouble in later life. We live in an over communicated era and it is essential that you know the issues this causes before you begin working remotely. When working remotely you should do everything possible to minimise the threat of being distracted.
Here are my most important tips:
1, Get a routine, make sure that everybody knows it and rigidly adhere to it!
Good examples are a fixed time of day when you check or write and send mail and make or receive phone conversatiions. Before I began working remotely I used to get as many as hundreds of electronic mails over a period of twenty four hours. Now I think I am unfortunate if I get over five. To ‘restart’ my electronic mail experience I modified my e-mail address and vigorously took steps to protect the details being made available to anyone. I then made sure everybody who I gave my e-mail address to, to use it wisely and sparingly. I also created an auto-responder that swiftly informed anyone sending me mail at what time of day I would be reading mail and if someone should have my immediate consideration to mark it as ‘Urgent’.
2. Get rid of alerts.
Turn off every feature that can send you a visual or audible alert. This includes mobile and
ordinary handsets and forms of alerts from electronic mail such as display events, audible warnings, screen changes to your inbox list and of course facing a window. Get a door on your work room and put up a ‘do not disturb’ sign on it.
In ‘Remote Working Part 3 – Basic Toolkit’ I will reveal my favourite tools and software.
MORE TRAFFIC THROUGH BACKLINKS
And generating a high ranking in the search engines needs 2 things: Good Content + Plenty of Backlinks
IT TRULY IS A POPULARITY CONTEST
The performer who receives the most votes on American Idol has an instant singing career. And finding your way to the top of the search results is essentially the same thing. The public has to vote for you. And they will do that by setting up backlinks. Each person who visits your website and makes a notation to it on their site creates a backlink. And each backlink is a kind of substantiation.
It is calculated that more than 70% of the measures employed by Google to decide what internet sites rise to the top of their listings is the quantity and quality of the back links. And that makes sense. If hundreds or thousands of sites consider you rate an acknowledgment, then you must be doing something right. That’s why Google relies upon the voting public and rewards you by pushing your web site to the top of the search engine.
Bottom line: in order to do well, your web site must to be validated by others. That said, without backlinks, you will probably not be noticed.
A program ought to be systematic and continuing. It is better to create 1,000 back links over 2 months than 2 days. Why? Because a large influx of back links will not look natural for an average site. You will not be punished for having too many back links. In fact, MORE is always better than LESS, but if Goggle decides the popularity doesn’t look natural, the backlinks can carry less weight.
There are a few ways you can create back links. Some are geared to quantity. Others to quality. At seo-back-links.com they have a resource entitled: 101 Backlink Ideas that provides an extensive list of suggestions on how to create backlinks. Unfortunately most are very tedious and time consuming.
If you are looking to make your task a lot easier. Visit seo-back-links.com where they have a variety of campaigns that are designed to get you quantity & quality backlinks without the time consuming hassle.
From Social Bookmarking to Blog Postings and more. Start generating more traffic today at seo-back-links.com
Remote Working Part 1 – Beginners guide (Overview)
Obviously not everyone can work remotely as lots of careers require individuals to be at their place of work or travel to perform their tasks in person. But for those of us given the opportunity to work remotely then I thought it would be useful to share what I have learned and give some practical guidance by putting it on the Internet with the sole objective of providing helpful ways for adapting to remote working or supervising remote workers.
I can tell you that there are a lot of so called ’experts’ on the Internet who will try and make you purchase videos for substantial sums of money, trust me you don’t need to do this.
I am privileged to be permitted to work anywhere I choose and just about everyone who asks me what work I do wants to understand how I am able to work remotely. Don’t get me wrong here I am still improving the science of remote working as each day I bump into people online who tell me about new approaches and I am always uncovering new technologies and ways that make my life simpler and increase my productivity.
Over the past seven years I have substantially adapted my working processes to let me to do most of my work remotely with a mixture of web tools and unfaltering self discipline. One lunchtime whilst surfing the Internet I unearthed Quickbooks online and this made me think about what just might be possible. My discovery of web based ‘on demand’ small business accounting software was a life changing event for me and the start of my ‘remote working life.
I must mention up front that productively working remotely is as much about the software as it is about self discipline. Working remotely also means putting it to your co-workers, managers and clients as to what they can expect and how they will stay in touch with you.
In ‘Remote Working Part 2 – Staying focused and maintaining concentration’ I steer you through how to focus.
Struggling with Back links? – Here is someone who wants to help
You might think I am mad but I am giving free advice and coaching to people who want to get higher volumes of visitors to their internet sites, here is why.
Although excited at the time I have unpleasant memories of developing and putting up my first web presence back in 2000. Given the amount of expertise and experience connected to the internet you might think that someone would have established a very visible web site where newbies could go to be availed of all of the basics know how to create a successful web site. Building your first web presence can seem difficult if you don’t have the right skills and understanding.
Things like comprehending the significance of back links and keywords, how they affect search engine page rankings and page authority, and the connection between these and traffic volumes are complicated and consistently badly presented by the majority of “experts” on the internet. I have come across so many people on and offline who are really driven to do this and who don’t have the right knowledge that I resolved to take some action.
I am lucky enough to have spent long days and nights searching for, pulling together, assessing, learning and mastering the immense quantities of different tools and methods for establishing a web site, attracting customers to my web sites and continuosly improving my approach. I felt compelled to educate people.
Because of my efforts and achievements I am fortunate enough to be in a position to do this and devote a substantial amount of quality time to it. Just about everybody who is not sure where to start or already building a presence on the web wants a quick win, I’m no different and therefore whenever I have come across high quality content and tools that work I am going to route my students at these rather than try and reinvent the wheel.
Everything I have reviewed that has delivered good or excellent results will be included in my training material and where there are gaps I have filled them in. Obviously along the way I have developed some techniques, tools and methods of my own that I constantly use which I will be including in the education.
To find out more visit my back links clinic by clicking on any of the links in this article….
PS: If your’e a blog owner then I have 12 new articles heading your way on back linking tactics and strategies….
How search engines see back links and what they do about them
Before creating a web site you should have decided how you intend to get visitors or ‘traffic’ to your web pages. Regardless of whether you are creating web pages for business, as a hobby or to inform there will inevitable come a time when you are going to want get people to come to your web pages. You should be focusing the majority of your efforts on getting your visitors from the search engines. Certainly the lowest cost and best targeted traffic will always be brought to you by the search engines.
Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The delivery of relevant and accurate results to searchers is the key objective for search engines and is a major factor is maintaining and increasing user loyalty. The more users come back the stronger the search engine brand and the more money they make. You and your web pages face a similar challenge.Get more users and get them to return often.
So what is it you need to do?. You have two choices but there is nothing to stop you doing both if you have money and time. You can pay for advertising, commonly known as Pay per Click or you can create great content and get people to link to it.
As far as all of the search engines are concerned nothing exists on the internet without a keyword or a key phrase. The whole user experience starts with a keyword or key phrase being entered into the search engine to tell it what the user is looking for. The search engine goes and looks in its vast index of web pages and selects the most relevant web pages and then returns them in a list that is ordered in terms of relevance and authority. Search engines use relevance and authority to decide what pages get returned and presented to the searcher.
Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.
Back links are the number one priority you should focus on in web page optimisation.
Back links have two major functions – routing traffic to your web pages and helping the search engines determine the ranking of your web pages in the results returned by a user search. People searching for and reading relevant content will click on the back links that contain text related to their quest and subsequently be directed to your web pages. ‘Anchor text’ is the name given to the text label on a back link and is used by the search engines in assessing the value of a back link. Back links fall into a range of values that are derived from origin and anchor text.
The authority on the page from which a back links originates can influence the potency of the link to your web page.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.
Bookmarking Demon – Real or Scam?
For website owners social bookmarking is cool as a link building tool and for direct visitors Because everytime you leave a bookmark you can get a link to your website which can get people clicking directly and improve your rankings in Google, Yahoo, and MSN.
I have noticed an abundance of software that state this is something they can do. It was always puzzling to me whether they worked as claimed giving you live links or were just a bunch of hype.
In a world where getting high rankings and visibility for websites is getting tougher and tougher an answer in the form of a cool software which works was definitely an intriguing possibility.
There are so many steps to do this work by hand. First you have to sign up, then confirm the account by email, get the link, paste it in the correct field, type in your description and finally submit.
If you’re doing this on 20 sites, 50 sites, or 100 sites you’re looking at 8 – 12 hours work to do this manually depending on how fast you type.
Here is the question I have about this or any other software: Does it provide a solution for the big problems?
What is the manner of it’s operation?
Would the bookmarks be real and actually show up on the bookmark site?
Would they get approved with the links and comment content going live?
There was a virtual ocean of questions swirling around like the tides and I wanted answers for them.
The idea of that software is very interesting and draws my attention. My only concern is that spam can easily become a major problem. I was interested in “google social bookmarking slapdown,” so I did some research and found tons of threads, as well as blogs, about it.
Get bookmarking demon here.
I wasn’t sure what to think about the whole situation, but whatever the truth was, I had a sinking feeling that it was bad. Thankfully, after talking with many different people and sources the software had the features so everything looks natural and the accounts appeared to be regular live accounts that any human user would have set up.
My hesitation and skepticism had been relieved that bit and so my excitement was starting to build once again. I was riding I thinking all systems are go but there was this nagging feeling almost like a little voice inside wondering whether I could piece together the sketchy details and apply the formula correctly so everything looked natural.
It turned out to be an excellent solution and I highly recommend Edwin Bryan’s Bookmarking Demon for your business.
Tips On How to Write A Good Book:The Query Package for Fiction
So you’ve written new fiction book and edited it until it sparkles. You’ve asked yourself questions about what your publishing goals are, whether you want to pursue print publication, electronic publication (epublishing), or self-publishing and you’ve done your research into publishers and agents. Now you have a list of agents and editors you want to query. Then the next? What do you send them? You’ve heard that you shouldn’t send the complete manuscript right off the bat, and some agents clearly list on their website what they want to see while others say nothing.
To better understand what to send and what agents and editors are looking for, let’s take a moment to consider the purpose of the most commonly requested items in a query package for new fiction book.The 4 main parts of a fiction query package are:
* Query Letter
* Sample Pages
* Summary
* Self-stamping the envelope (SASE) if by e-mail inquiries
The Query Letter: this is your first contact with an agent or editor. If you have other material in your package, the query letter goes on top. It’s designed to introduce your manuscript and you. Our goal is to attract an agent or editor flip your sample page, and start reading. Points into the query letter is:
1) Description (perhaps 2) of your novel – the book would like to backup Blurb.
2) the basic statistical information, your time – This includes the genre and word count (for example: “The most amazing book” is a science fiction about 95,000 words).
3) A bit about yourself – only include pertinent information such as experiences related to the subject of your fiction novel download and previous publications.
4) to thank the Agent / Editor for his / her time and mentioned that the completion time.
Examples of web page: This is what we all hope that editor / agent to see that this is the whole reason to send your query by. These pages may range from five to 75 pages, but agent / editor to start booking request is always sent.